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com reported that Cha, Cha's preliminary of equity funding was $14 million plus a $2 million grant from 21st Century Innovation Fund. Cha, Cha announced on March 17, 2009, a brand-new round of equity funding totaling US$ 12 million, while likewise laying off 25 individuals and decreasing the salaries of the 56 remaining workers by 10 percent.

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A month later, co-founder Brad Bostic stepped down as business president, saying Cha, Cha no longer needed him for day-to-day operations. Bostic noted that the company had been having a hard time for profitability in the current global economic crisis. In August 2011, Cha, Cha introduced its text messaging-based service in the United Kingdom.

7 billion concerns. On April 20, 2012, Cha, Cha closed down operations in the United Kingdom; the company stated the reason for ending UK operations was that "adoption rates for new price-competitive services are rather low in the UK." On November 23, 2016, Cha, Cha terminated the guide program due to having inadequate funds readily available.

Products [modify] Desktop search [modify] Cha, Cha was established with the intention to provide human-guided search from within a web internet browser and for the online search engine to find out from the outcomes supplied by their freelancers. The system offered a chat on the left side of the page where users might chat with the guides and conclude their search.

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The ideal side of the page consisted of advertisements that related to the search. Desktop search was phased out in April 2008 in favor of mobile products. Mobile search [modify] Users were able to send out an SMS message with their question to 242242, where Guides would then address it. Standard messaging charges could apply, but Cha, Cha never ever charged additional charges.

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Users called a toll-free number (800-2Cha, Cha) to have a human response their concerns via SMS.  Check For Updates  [modify] In July 2008, Cha, Cha launched its first mobile marketing project with Coca-Cola to promote its My Coke Rewards program to users intrigued in NASCAR racing. Fox News reported that Cha, Cha prepared by mid-2008 to charge users $5$10 each month when they exceeded 10 inquiries.